This week saw Amanda Holden's Solicitor endorsement hit the news as she joins an increasing number of celebrities who are lining up to support their local (or not so local) Solicitor.
Amanda Holden Solicitor Brand Endorsement
Amanda Holden, who is the already the public voice of Quality Solicitors on their TV ad campaign, was on public show at the Westfield Mall in West London earlier this week.
She was in attendance to promote the rollout of Quality Solicitors' new 'Legal Access Points' (LAP) which will be opening in WHSmith branches near you.
May 2011 saw TV property pundit Phil Spencer endorsing Conveyancing panel In-Deed. This certainly seems a more congruous pairing of brand and celebrity than that of Amanda Holden's Solicitor association.
There is obviously more to this association than meets the eye of course. After all Quality Solicitors are 'going for gold' in their bid to be the number one consumer legal services brand within a very narrow time window, i.e. before the Legals Services Act comes into force later this year. Aligning Amanda Holden with Solicitors may prove to be a canny move indeed as her 'approval ratings' and 'public recognition ratings' are doubtlessly high.
Which celebrity would you choose to represent your Solicitor Brand?
A subject of hot debate at the Fridaysmove water cooler this week has been "who would you choose to represent your Solicitor brand?"